Snapshot · Apple Inc. (AAPL)

Data as of 2026-09-01T15:36:31.130Z

Fundamentals check

Market cap

$4.76T

P/E (TTM)

37.0

Gross margin

48.7%

Net margin

27.6%

ROE

137.2%

R&D / revenue

9.2%

Dividend yield

0.3%

FCF yield

2.9%

Latest dividend: $0.27/share (ex-date 2026-08-10, quarterly)

Summary

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

How it makes money

Revenue mix, latest fiscal year

• iPhone50.4%
• Service26.2%
• Wearables, Home and Accessories8.6%
• Mac8.1%
• iPad6.7%

Recent Events

• 2026-09-01T08:01:02.000Znegative

  John Ternus takes the helm as Apple CEO from Tim Cook. Here's what to expect

  恰逢新任CEO上任，市场可能对股价有短期影响，尚不确定具体方向。

  Source: youtube.com

• 2026-09-01T07:36:02.000Znegative

  Tim Cook is out as Apple CEO. He gave a 15-year masterclass in succeeding a legend.

  恰逢领导层变动相关报道，市场反应可能与新任领导层相关，未来走势尚存在不确定性。

  Source: businessinsider.com

• 2026-09-01T07:00:01.000Zneutral

  Apple enters John Ternus era as AI challenges and memory crunch intensify

  与AI与成本压力相关的议题，可能影响投资者情绪，但不直接等同于股价变动原因。

  Source: cnbc.com

• 2026-07-31T00:00:00.000Znegative

  Price move: AAPL fell 7.4%

  AAPL 在这段行情中出现明显波动，恰逢异常的价格变动，但此处没有可关联到的具体新闻事件。

• 2026-07-24T00:00:00.000Zpositive

  Price move: AAPL rose 3.5%

  AAPL 在这段行情中出现明显波动，恰逢异常的价格变动，但此处没有可关联到的具体新闻事件。

• 2026-07-02T00:00:00.000Zpositive

  Price move: AAPL rose 4.8%

  AAPL 在这段行情中出现明显波动，恰逢异常的价格变动，但此处没有可关联到的具体新闻事件。

• 2026-06-25T00:00:00.000Znegative

  Price move: AAPL fell 6.1%

  AAPL 在这段行情中出现明显波动，恰逢异常的价格变动，但此处没有可关联到的具体新闻事件。

• 2026-06-09T00:00:00.000Znegative

  Price move: AAPL fell 3.6%

  AAPL 在这段行情中出现明显波动，恰逢异常的价格变动，但此处没有可关联到的具体新闻事件。

Analyst view

Avg price target $331.69 from 17 analysts (last quarter)

Insider & Congress activity

Open-market trades only; grants and exercises excluded

• 2026-08-25SellNewstead Jennifer(officer: SVP, GC and Secretary)1,439 shares
• 2026-08-18SellNewstead Jennifer(officer: SVP, GC and Secretary)1,439 shares
• 2026-08-11SellNewstead Jennifer(officer: SVP, GC and Secretary)1,439 shares
• 2026-06-16SellBorders Ben(officer: Principal Accounting Officer)116 shares

US Congress trading disclosures

• 2026-07-21Shelley Moore Capito (WV)Sale$1,001 - $15,000
• 2026-06-24Sheldon Whitehouse (RI)Sale$15,001 - $50,000
• 2026-06-24Sheldon Whitehouse (RI)Sale$15,001 - $50,000

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本内容仅为信息整理，不构成任何投资建议。